The oil and gas industry has always been focused on production and is rather poor at fighting, but Texans for Natural Gas shows how to battle fractivists.
The oil and gas industry is notoriously bad (pipeline companies being the worst) and very slow, by tradition, in doing politics. Likewise, most landowners who want the industry in their backyard are just too polite to do battle. Both the industry and its natural constituencies are driven by motives of being businesslike, friendly and unfailingly positive.
Unfortunately, that’s not enough in today’s world and probably never was if we consider some the earliest political campaigns of our nation. Successful politicians know the public always says it hates negative campaigning, yet unfailingly responds to it. There are limits, of course, and one hopes we don’t get back to where one refers to the other as a “mean-spirited, low-lived fellow, the son of a half-breed,” as Adams did of Jefferson.